Conducting Campaign Fundraising

Conducting Campaign Fundraising Ms. Bocskor talked about campaign fundraising. Using a pyramid structure, she divided contributors into three groups: high-dollar donors, who demand personal solicitations and expect access in return for their contributions; mid-level donors, who attend fundraisers; and low-level donors, who respond to direct mail and telephone calls because of their views on issues. She also discussed various fundraising events and potential fundraising pitfalls. Ms. Bocskor showed slides throughout her presentation, and responded to questions from the audience. close